Hey everyone, the Floidster is back for yet another small business seminar on Tuesday, December 15th at 7:00 PM. This seminar is about some best practices on how to increase your business' profitability and maintain it.
If you're a small business owner living in New York City, this event is one you shouldn't miss. The information you can gather from here is priceless, and the investment minimal.
RSVP at http://www.papersnyc.com/classes
Monday, December 7, 2009
Saturday, November 7, 2009
Seminar on November 10th
Yes, it's been literally an eternity since last I posted. Business has been quite busy and many delays are still yet to be overcome!
Anyway, I wanted to jump in and quickly note that I'm running a seminar on how to protect your business on Tuesday, November 10th. If you live in NYC, be sure to attend this seminar. You can RSVP here: www.papersnyc.com/classes Just choose "Protecting Your Business" and sign up!
Anyway, I wanted to jump in and quickly note that I'm running a seminar on how to protect your business on Tuesday, November 10th. If you live in NYC, be sure to attend this seminar. You can RSVP here: www.papersnyc.com/classes Just choose "Protecting Your Business" and sign up!
Sunday, July 19, 2009
Explanation for lack of posts
Hey guys, you're probably wondering why I haven't been posting regularly. That's because the Gravy Train is about to leave the station.
In other words, exciting things are coming soon! So stay tuned! The birth of something great is very close! ;)
In other words, exciting things are coming soon! So stay tuned! The birth of something great is very close! ;)
Tuesday, July 14, 2009
Guest column: Dress for Success
My good friend over at the Biased Cut was generous enough to write a guest column on the importance of keeping a good image. As we all know, especially to entrepreneurs, image alone can sometimes make or break a deal.
Yes, I know I was supposed to post on Sunday...but hey, at least I'm fashionably late, right?
Without further adieu, here begins the guest column. It's a great read:
There are a couple things this post won’t do. First is to discuss how to appropriately dress for an interview. That can be done here. And here, here, and perhaps best of all, here. Second is to preach about (or even presume to know about) the latest fashion trends. For that, go to any one of the infinite fashion blogs in syndication today.
For entrepreneurs, there is a more generalist approach that needs to be taken, one that can be applied to and understood by every demographic in the budding-business world. To the extent that everyone has their own personal style, and every situation is unique, there is no perfect advice for how to truly “dress for success”. Because, as entrepreneurs, you may be meeting with high-powered Wall St. financiers in one hour, then, in the next, pitching to the mechanics at the local repair garage about the benefits of installing a new electric car plug-in station. What it ultimately boils down to is awareness: awareness of audience, awareness of setting, awareness of personal style. And, of course, understanding the affects of dress on each of these.
Nearly everyone appreciates the value of dressing appropriately. But too often entrepreneurs are unsure, or even sorely mistaken, about how to outwardly present themselves. To me, it all starts with observation. Wherever you are, begin to observe the setting around you. Who are these people, and what are they wearing? What does their choice of dress convey? How does each individual fit in with the larger group surrounding them? Training your mind to consciously think of how other people are physically expressing themselves is essential to managing the perceptions your audience makes when subconsciously sizing up you.
First, understand the setting. Clearly, suits are de rigueur in the boardroom (unless it’s your boardroom – then anything goes). But what about that alumni happy hour coming up where you hope to score potential customers? Or maybe you’re canvassing neighborhoods this weekend, and don’t know how professional to look?
Next, think about the audience. This often runs in parallel to the setting, but not always. Just because you’re going to a manufacturing plant doesn’t mean you won’t be meeting with senior level management. Also, understand the other person’s dress style, and consider shifting your own style tendencies a little closer to theirs. It helps to build comfort in a relationship. But maintain the integrity of your own image – who would you trust more to fix your computer, Bill Gates dressed as Bill Gates, or Bill Gates dressed as David Beckham?
Finally, think about yourself. What do you want to convey? What is the purpose of this meeting, presentation, conversation? What fits me well (figuratively and literally), and what styles / clothing should I avoid?
Unfortunately there is no universal piece of advice for each and every situation. Unless you’re lucky enough to have a personal wardrobe specialist (or a significant other that makes these hard decisions for you), you’re going to have to use your best judgment. And the only way to build that judgment is to educate yourself. Begin by observing. Learn what works, and what doesn’t work. If you want to become more ambitious, start reading up on the latest fashion. Whether you want to simply improve your corporate wardrobe or you’re seeking to spot the next best trend there are resources out there.
As entrepreneurs, you don’t need to be reminded again of the importance of first impressions in marketing. So be sure to put lots of thought into each and every one of yours. Be yourself, and don’t be afraid to be different, but in the business of sales, you MUST be aware of what image you portraying.
*************************************************************************************
Post courtesy of the Biased Cut
Yes, I know I was supposed to post on Sunday...but hey, at least I'm fashionably late, right?
Without further adieu, here begins the guest column. It's a great read:
There are a couple things this post won’t do. First is to discuss how to appropriately dress for an interview. That can be done here. And here, here, and perhaps best of all, here. Second is to preach about (or even presume to know about) the latest fashion trends. For that, go to any one of the infinite fashion blogs in syndication today.
For entrepreneurs, there is a more generalist approach that needs to be taken, one that can be applied to and understood by every demographic in the budding-business world. To the extent that everyone has their own personal style, and every situation is unique, there is no perfect advice for how to truly “dress for success”. Because, as entrepreneurs, you may be meeting with high-powered Wall St. financiers in one hour, then, in the next, pitching to the mechanics at the local repair garage about the benefits of installing a new electric car plug-in station. What it ultimately boils down to is awareness: awareness of audience, awareness of setting, awareness of personal style. And, of course, understanding the affects of dress on each of these.
Nearly everyone appreciates the value of dressing appropriately. But too often entrepreneurs are unsure, or even sorely mistaken, about how to outwardly present themselves. To me, it all starts with observation. Wherever you are, begin to observe the setting around you. Who are these people, and what are they wearing? What does their choice of dress convey? How does each individual fit in with the larger group surrounding them? Training your mind to consciously think of how other people are physically expressing themselves is essential to managing the perceptions your audience makes when subconsciously sizing up you.
First, understand the setting. Clearly, suits are de rigueur in the boardroom (unless it’s your boardroom – then anything goes). But what about that alumni happy hour coming up where you hope to score potential customers? Or maybe you’re canvassing neighborhoods this weekend, and don’t know how professional to look?
Next, think about the audience. This often runs in parallel to the setting, but not always. Just because you’re going to a manufacturing plant doesn’t mean you won’t be meeting with senior level management. Also, understand the other person’s dress style, and consider shifting your own style tendencies a little closer to theirs. It helps to build comfort in a relationship. But maintain the integrity of your own image – who would you trust more to fix your computer, Bill Gates dressed as Bill Gates, or Bill Gates dressed as David Beckham?
Finally, think about yourself. What do you want to convey? What is the purpose of this meeting, presentation, conversation? What fits me well (figuratively and literally), and what styles / clothing should I avoid?
Unfortunately there is no universal piece of advice for each and every situation. Unless you’re lucky enough to have a personal wardrobe specialist (or a significant other that makes these hard decisions for you), you’re going to have to use your best judgment. And the only way to build that judgment is to educate yourself. Begin by observing. Learn what works, and what doesn’t work. If you want to become more ambitious, start reading up on the latest fashion. Whether you want to simply improve your corporate wardrobe or you’re seeking to spot the next best trend there are resources out there.
As entrepreneurs, you don’t need to be reminded again of the importance of first impressions in marketing. So be sure to put lots of thought into each and every one of yours. Be yourself, and don’t be afraid to be different, but in the business of sales, you MUST be aware of what image you portraying.
*************************************************************************************
Post courtesy of the Biased Cut
Sunday, July 5, 2009
Always set concrete deadlines
“I love deadlines. I like the whooshing sound they make as they fly by.” - Douglas Adams (British comic)
The term "deadline" has always been a grim term. We've all had to deal with them, whether it was back in our school days or at work. I mean heck, it's even got "dead" in it. However, many of us take a deadline's importance for granted in our general lives. Without deadlines, business as we know it wouldn't function properly.
Deadlines are an extension of the simple universal law that dictates that everything that has a beginning must have an end. We deal with deadlines all the time, which is why we take them for granted when we need them for ourselves. The fact is, whenever we are given a predetermined deadline, we work harder to make sure all the work is completed by that date.
Imagine, if you will, that you knew you were going to die in 6 months. I am willing to bet good money that 99% of us would try even harder to live life to the fullest before our "deadline" approaches. The problem is, all of us don't know when our own "deadline" looms, and so we become complacent and comfortable. When it comes to our own lives, most of us don't set deadlines for our goals and/or dreams. As such, we find ourselves drifting from day to day, month to month, constantly deferring what we need to do until "later." However, there's only so much time you can use to defer something until it becomes too late.
It is the ability to predetermine an end that separates successful people from the rest. Any entrepreneur who planned for their business seriously has made religious use of deadlines (i.e. a launch date). Any goals you've set for yourself must be specific not only in nature/amount but also specific in terms of a timeframe.
Here are some tips in setting deadlines:
Deadlines are an extension of the simple universal law that dictates that everything that has a beginning must have an end. We deal with deadlines all the time, which is why we take them for granted when we need them for ourselves. The fact is, whenever we are given a predetermined deadline, we work harder to make sure all the work is completed by that date.
Imagine, if you will, that you knew you were going to die in 6 months. I am willing to bet good money that 99% of us would try even harder to live life to the fullest before our "deadline" approaches. The problem is, all of us don't know when our own "deadline" looms, and so we become complacent and comfortable. When it comes to our own lives, most of us don't set deadlines for our goals and/or dreams. As such, we find ourselves drifting from day to day, month to month, constantly deferring what we need to do until "later." However, there's only so much time you can use to defer something until it becomes too late.
It is the ability to predetermine an end that separates successful people from the rest. Any entrepreneur who planned for their business seriously has made religious use of deadlines (i.e. a launch date). Any goals you've set for yourself must be specific not only in nature/amount but also specific in terms of a timeframe.
Here are some tips in setting deadlines:
- Make them specific. In other words, don't put down "a month" Make it "July 31, 2009"
- Don't be generous in the timeframe, but be realistic too. Don't give yourself too much time to achieve your goals. Saying that you'll, for example, travel to Europe within 10 years is MUCH too generous. To borrow a term from the "4-Hour Workweek" you should set impossible deadlines. Reason for this is that you will work that much harder to make sure your goal is achieved.
- Set a deadline for each critical task that needs to be done to achieve your goal. Every journey has its milestones. That's how you keep progress, pace and most of all...motivation.
Sunday, June 28, 2009
Getting burnt out is temporary
"Successful people are successful because they form the habits of doing those things that failures don't like to do." - Albert Gray (one of those habits is perseverance)
Otherwise little Joey here is going to stomp you out like a used cigarette. Capish?
Otherwise little Joey here is going to stomp you out like a used cigarette. Capish?Anyone who works hard for a living will always experience the dreaded phrase we call "burn out" It is when you are always tired, hate what you're doing and wish you could just retreat to a tropical island and never have to worry about anything. There are those who keep persevering, and then there are those who simply give up.
The old belief is that "Quitting never gets you ahead in life." I don't mean to shock you, but that phrase can be WRONG. We've been programmed to automatically assume a negative connotation with the word "quit" Sometimes, you need to quit something to get ahead.
For example, to quit wasting time definitely gets you ahead. Quitting smoking saves you money. Quitting telling dumb jokes saves your reputation. It's not necessarily a question of WHEN to quit, it's a question of WHAT to quit. Once you know what to quit...then you know when to quit (which is usually between Right Now and Immediately)
To avoid burning out, or to recover from burn out, you need to define what to quit. A lot of times, it's the little things that break the camel's back. So...what are some things you can quit to improve your experience?
If any of you have read the book "The 4-Hour Workweek" by Tim Ferriss, you will find that these concepts are quite similar. For those of you who haven't read the book, I HIGHLY recommend you buy it. It is extremely useful.
The old belief is that "Quitting never gets you ahead in life." I don't mean to shock you, but that phrase can be WRONG. We've been programmed to automatically assume a negative connotation with the word "quit" Sometimes, you need to quit something to get ahead.
For example, to quit wasting time definitely gets you ahead. Quitting smoking saves you money. Quitting telling dumb jokes saves your reputation. It's not necessarily a question of WHEN to quit, it's a question of WHAT to quit. Once you know what to quit...then you know when to quit (which is usually between Right Now and Immediately)
To avoid burning out, or to recover from burn out, you need to define what to quit. A lot of times, it's the little things that break the camel's back. So...what are some things you can quit to improve your experience?
- Quit doing things that do not directly contribute to the completion of your primary task or make you any money. Activity does not necessarily equal productivity. Do NOT work for the sake of work.
- Quit getting distracted. This means constantly checking email, responding to unimportant messages, or taking social calls during times you should be productive. Productivity relies on momentum. Distractions only hamper your momentum.
- Quit sacrificing personal time to work. When you're tired, stressed and/or unhappy, you are less productive. Be resolute in making sure you get some time to spend for yourself (and your family...if applicable). This one of the biggest mistakes people do, and why they get burnt out quickly. As the old saying goes, "When something's important, you MAKE THE TIME."
If any of you have read the book "The 4-Hour Workweek" by Tim Ferriss, you will find that these concepts are quite similar. For those of you who haven't read the book, I HIGHLY recommend you buy it. It is extremely useful.
Sunday, June 21, 2009
Be a "dad" to your business
I wonder what the card would have said...Yes, in case you were wondering, this is a Fathers Day themed post today. First off, I want to wish everyone a Happy Fathers Day. I would also like to make a quick T-shirt recommendation for the future:
Because everyone's celebrating their fathers (or at least pretending to ;) ), I will keep this post quite short.
The reason I say you should be a "dad" to your business is that, in a lot of ways, your business is like your child. The younger your child is, the more attention you need to give it to make sure it grows up to be healthy and independent. As such, when you have an embryonic small business, you need to be there for it all the time until it can "walk" by itself.
As a "dad" you want to ensure that your business grows up with your values, but with the ability to be independent. A lot of entrepreneurs sometimes hit a plateau or wall in their growth because they get so consumed in their business, that they cannot start new businesses or just grow their current business beyond tiny increments. (See: "Don't be a helicopter entrepreneur")
At times, just like a child, sometimes you will need to stomp your foot and make tough decisions for your business (i.e. cutting employees, services, etc.). For entrepreneurs, "tough love" is sometimes a necessity to ensure your business' survival.
When you small business grows up to be healthy and strong, make sure to buy yourself a crappy T-shirt ;) Oh, and I know we have women in the audience here. You can be "dads" too, just PLEASE don't overdo it ;)
Happy Fathers Day!
Tuesday, June 16, 2009
Get out of your comfort zone
Sorry, I found this picture to be too funny to not use, even though it's totally irrelevant.On the subject of gold chains and mohawks, I pity the foo' who does the same things over and over and expecting different results.
If you look at any successful entrpreneur, they all have many things in common fundamentally. One of those things was the sheer determination to do things that most people would be uncomfortable or afraid to do. It is precisely because they do what most don't that leads to their inevitable success. Of course, that's not to say that these people never fail. In fact, all successful entrepreneurs will fail AT LEAST several times before finally succeeding.
Failure is uncomfortable. No one likes to fail. Many people will refer to the quote, "Play with fire and you get burned." Well...so what if you get burned a little? You become all the wiser. It is the fact that you made a mistake or failed that teaches you to appreciate not only what you have, but to appreciate what you're aspiring for.
When you can bring yourself to do things that most people won't (within reason of course...I'm not saying go walk naked out on the streets...) you will find that there's very little competition on the other side of the fence. If being an entrepreneur was easy, don't you think everyone would be one then?
I know I used this quote in a previous post, but it begs to be repeated. A successful entrepreneur once told me, "You know why people never get ahead in life? It's not because they set the bar too high. It's because they set the bar too low, and they keep jumping over it each and every time in a ritual of sheer habit."
As an entrepreneur, you will be faced with many unknowns. You will have to become something you've never been educated or trained to do. You will learn as you go, and you WILL make mistakes along the way. However, don't let it get to you, it's just part of the process of being successful. Starting something is always the hardest thing to do.
Take running for example. When you first start your run, your muscles burn and you're practically wheezing...because you've went from a state of comfort and low activity to a state of motion. However, you find that after the first 10-15 minutes, your body adapts to being in a state of motion...your breathing slows down and your muscles stop burning. It is a simple example, yes, but it is true of any endeavor in life. It will always be difficult at first to get out of your comfort zone...but when you do (and persevere), you will go far.
And with that, I shall leave you with a wonderful quote by Mark Twain:
"Whenever you find yourself on the side of the majority, it's time to pause and reflect."
Ok, seriously. New Post on Tuesday (6/16)
Through ice and hellfire, I WILL have a new post up, even if it means staying up until 3 AM Tuesday NIGHT (and no...that doesn't mean 2 hours from now...for you wise-cracks out there) to do it. Stay tuned.
...YES, I know it's technically Tuesday. ;)
-Floid
...YES, I know it's technically Tuesday. ;)
-Floid
Monday, June 8, 2009
Apologize for the delay
Hey everyone, the next post on the blog will be next Sunday, June 14th. Business demands my time, so I need to give it the proper attention before it kicks and screams ;)
Wednesday, June 3, 2009
Be a relationship builder, not a client controller
Alec Baldwin's character in "Glengarry Glen Ross" was definitely a client controller with his "brass balls"
If you were to ask any successful entrepreneur on what sustains his/her business, most (not necessarily all) will tell you it is repeat business and referrals. Entrepreneurs are not just leaders, but they all have to be salesmen at heart. When you go out there to get business and promote yourself, you are a salesman for your own company.
There are two kinds of salesmen out there. The first type are called "client controllers" These salesmen are true hustlers. They will use pressure tactics, and every trick in the book to "beat you into submission" and get you to sign on the dotted line, regardless if the sale is even beneficial to you or not. To them, ABC (Always Be Closing) is a religion for them, and they are its fanatics. These salesmen are good at getting customers quickly, but rely on a steady stream of new business. Depending on what kind of person you are and what you sell, this is not necessarily sustainable nor recommended.
The other type are known as "relationship builders" These salesmen, although not necessarily as aggressive as "client controllers" are even more effective in the long run. These types of salesmen do not necessarily "sell" you, they get you to "want" or "need" something. They do what is best for the client, even if it means sacrificing a juicy payment or sometimes even an entire sale. These salesmen delay gratification to reap the long term benefits. To many people, salesmen that actually have their best interests at heart are rare. However, many customers appreciate honest salesmen. It is the old phrase, "If you do good by me, I'll do good by you."
As a relationship builder, you will find that your customers will be more loyal to you, and they will be more than happy to give you referrals. In business, referrals are your lifeblood. When you have a referral, it makes selling MUCH easier. Don't be afraid to take the high road, even if it costs you profit. I cover this in my previous post "Be selfishly honest"
So what are key things you should do to be a "relationship builder"? Here are some key ones:
There are two kinds of salesmen out there. The first type are called "client controllers" These salesmen are true hustlers. They will use pressure tactics, and every trick in the book to "beat you into submission" and get you to sign on the dotted line, regardless if the sale is even beneficial to you or not. To them, ABC (Always Be Closing) is a religion for them, and they are its fanatics. These salesmen are good at getting customers quickly, but rely on a steady stream of new business. Depending on what kind of person you are and what you sell, this is not necessarily sustainable nor recommended.
The other type are known as "relationship builders" These salesmen, although not necessarily as aggressive as "client controllers" are even more effective in the long run. These types of salesmen do not necessarily "sell" you, they get you to "want" or "need" something. They do what is best for the client, even if it means sacrificing a juicy payment or sometimes even an entire sale. These salesmen delay gratification to reap the long term benefits. To many people, salesmen that actually have their best interests at heart are rare. However, many customers appreciate honest salesmen. It is the old phrase, "If you do good by me, I'll do good by you."
As a relationship builder, you will find that your customers will be more loyal to you, and they will be more than happy to give you referrals. In business, referrals are your lifeblood. When you have a referral, it makes selling MUCH easier. Don't be afraid to take the high road, even if it costs you profit. I cover this in my previous post "Be selfishly honest"
So what are key things you should do to be a "relationship builder"? Here are some key ones:
- Develop a strong rapport with your customer through sharing things in common (i.e. both of you love baseball, etc.) and some humor
- Take the time to really understand what your customer needs and show the customer how you can address their need with your product/service. Fulfill their needs, not your paycheck.
- Always maintain regular contact with your customer. Send them a birthday card, or just check in on them to see how they're doing. This is a great opportunity to sell further to them, or just simply get more referrals.
- ALWAYS ask for referrals. Be sure you treat those referrals with the same professionalism and attentiveness as with your original customer. It'll make your customer look good in front of the people he/she knows.
Sunday, May 31, 2009
Always see your customers' perspective
"Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?" - George Carlin
Perspective is a tricky thing. How you view something can either be similar or vastly different than how someone else views it. When it comes to business, perspective is everything. Successful businesses go to great lengths to ensure not only getting their branding right, but also develop and perfect ways to make things better for the customer.
To be successful in business, you have to be able to consider the perspective of others, and not just your own internal perspective (whether it is your company's or just yourself). I've touched upon this concept here and there in my previous posts, but I want to reiterate just how important this principle is.
Normally, every thing in existence will have its proponent and its critic. However, there is an issue of concern if something has way more critics than proponents. It is extremely vital to always be collecting feedback from external parties, whether it be friends, family or complete strangers (such as customers). What may seem "easy" "useful" or "affordable" to you, may not necessarily apply to others.
Failing to understand the perspective of your customers can cost you dearly. Therefore, there are two useful exercises you should do. This applies to whether you have a business already or you are planning to start one:
Exercise 1: Ask yourself 50 negative questions (i.e. "Why should I care about xyz product/service?") and then answer them. Don't worry if you can't reach 50, just try your hardest to get close to that number. The reason for that is that it will force your mind to think from an outside perspective. You may find this exercise a bit sobering, but it will save you later.
Exercise 2: Get your friends and even strangers to test out your product/service and collect their feedback. Make sure they give you HONEST feedback and have them elaborate on their feedback. For example, if someone says, "I think xyz is great." Ask them why. Why do they find it great? You need to understand exactly what you do well, and what you don't do well. Most likely, feedback will end up clumping into a handful of similar issues. People simply have different ways of expressing their thoughts. It's up to you to interpret feedback into coherent themes that you can act upon.
We've all seen businesses who have terrible customer service and/or weak value propositions. Usually, those businesses either suffer greatly or collapse completely. You won't share their fate if you always do your best to understand your customers' perspective. Whether someone loves or hates your business...they'll always be willing to give you a piece of their mind. Use that to your advantage. Most importantly of all, always be critical of yourself.
Wednesday, May 27, 2009
Don't be a cog in "The Machine"
One of the reasons Pink Floyd is a legendary band was that a good deal of their songs were powerful social commentaries that caused you to really think.
One of their songs, "Welcome to the Machine" although originally written as a criticism of the soullessness of the music industry, is also, I believe, a reflection of society as a whole. Like I mentioned in previous posts, society is crucial to maintain order. However, in order to maintain order, things must be predictable and controllable.
Just to be clear, I'm not saying you should go out, grab a bazooka and fight "the establishment." What I am saying though is that you should NEVER let ANYONE tell you how to live your life. To be an entrepreneur, you need to be prepared to go against the grain of society. You need to be independent. It's your life, not anyone else's.
With that, I present to you Pink Floyd's "Welcome to the Machine." It is a very powerful song, indeed. For those of you viewing this post on Facebook, you will have to go onto my blog directly (http://gogravytrain.blogspot.com/) to view the video.
Welcome my son, welcome to the machine.
Where have you been?
It's alright we know where you've been.
You've been in the pipeline, filling in time,
Provided with toys and 'Scouting for Boys'.
You bought a guitar to punish your ma,
And you didn't like school, and you
know you're nobody's fool,
So welcome to the machine.
Welcome my son, welcome to the machine.
What did you dream?
It's alright we told you what to dream.
You dreamed of a big star,
He played a mean guitar,
He always ate in the Steak Bar.
He loved to drive in his Jaguar.
So welcome to the Machine.
One of their songs, "Welcome to the Machine" although originally written as a criticism of the soullessness of the music industry, is also, I believe, a reflection of society as a whole. Like I mentioned in previous posts, society is crucial to maintain order. However, in order to maintain order, things must be predictable and controllable.
Just to be clear, I'm not saying you should go out, grab a bazooka and fight "the establishment." What I am saying though is that you should NEVER let ANYONE tell you how to live your life. To be an entrepreneur, you need to be prepared to go against the grain of society. You need to be independent. It's your life, not anyone else's.
With that, I present to you Pink Floyd's "Welcome to the Machine." It is a very powerful song, indeed. For those of you viewing this post on Facebook, you will have to go onto my blog directly (http://gogravytrain.blogspot.com/) to view the video.
Welcome my son, welcome to the machine.
Where have you been?
It's alright we know where you've been.
You've been in the pipeline, filling in time,
Provided with toys and 'Scouting for Boys'.
You bought a guitar to punish your ma,
And you didn't like school, and you
know you're nobody's fool,
So welcome to the machine.
Welcome my son, welcome to the machine.
What did you dream?
It's alright we told you what to dream.
You dreamed of a big star,
He played a mean guitar,
He always ate in the Steak Bar.
He loved to drive in his Jaguar.
So welcome to the Machine.
Monday, May 25, 2009
Memorial Day: Never Forget
I, and many of you, have either friends or family in the military that are currently fighting in Iraq & Afghanistan or will be deployed soon. Never forget that each and every one of them is a hero. Anyone who volunteers to put their life on the line for the defense of his people is a hero. Movies, and even the media sometimes, cause us to forget that soldiers are normal people just like us.
These men and women face fear and danger very few of us will ever comprehend. To quote William Sherman, "War is hell." Without them, our way of life as we know it today would not exist. The best way to honor these men and women is to help build the country that they sacrificed themselves to defend.
Start a business, do volunteer work, better your community, do whatever you can do to help make your country better. Every little thing counts. As you look back upon the triumphs of your life, never forget those who made it possible for you.
Sunday, May 24, 2009
Always set goals
There's no journey without some sort of destination.
...at least that's what I keep telling myself ;)
But in all seriousness, as a future or current entrepreneur, you must get in the habit of setting goals for yourself. If you read the success stories of great entrepreneurs (both small and big), one of the key secrets to their success is that they set goals for themselves. In a way, we all set goals for ourselves, at least internally. However, that is not always enough. Often times, the goals we set for ourselves are not high enough either.
I was once told by a successful entrepreneur, "You know why people never get ahead in life? It's not because they don't set goals. It's because they set the bar too low, and they just keep jumping over it time and time again."
To really harness the power of goal-setting, you need to make your goals a realistic challenge to achieve. It's the same concept in sports or martial arts. If you want to get better, you need to challenge yourself and never be afraid of failure. Often times, you need to pit yourself against people who are "out of your league." It's the sincere effort in conquering that goal that makes you stronger.
Make sure that your goal is specific (put a number to it) and that it is within a self-imposed deadline. For example, "My goal is to make $100,000 a month by the end of 2009." Your brain, believe it or not, will subconsciously do whatever it takes to achieve that goal, as long as you are sincere and focused. WRITE your goal down and place it where you can see it everyday.
Well, off to my journey. I knew I should have made a left turn at Albuquerque...
Just as a reminder, the new blog update days are Sunday & Wednesday. See you then!
Thursday, May 21, 2009
The first step is always the hardest
Floid Factoid: A plane or shuttle burns the most fuel during take off.If you ask any serious entrepreneur what were some of the most difficult times of his/her venture, it'll usually be "the start-up phase" It can also happen to be the most fun, but it all depends on your mindset and your determination.
From what I've garnered from personal experience and the experience of others, most people become intimidated by the often daunting task of starting a new business. As you may have read in my previous posts, it takes iron determination, a good deal of homework and a passion for what you do. If you were to survey salesmen or entrepreneurs, most of them fail/drop-out in the beginning stages (1st year usually) of their endeavors. Out of those who make it past the initial stages (after 1-2 years or so), very few end up dropping out in the mid to late term. That is why entrepreneurs are a minority. If it was easy, then everyone would be doing it, right? However, that is why the rewards are so great.
Newton's Law of Inertia applies to people too. Objects that are stationary remain stationary, and objects in motion stay in motion unless an external force interferes. When you first start a business, you're going from a stationary state to a state of motion. However, the greatest amount of force exerted is in the initial acceleration phase. As the factoid above mentions, a plane/shuttle burns the most fuel on take-off in order to overcome friction and gravity. If you're in a state of motion, momentum will keep you going. In fact, with momentum, things get a lot easier.
As a future or a current entrepreneur, don't let the daunting tasks in the beginning deter you. Yes, you will have to work hard. Yes, you will have to make sacrifices. Most importantly, you will have to venture into the unknown. However, keep in mind that for every day you work hard now, that is one more day you have earned for yourself in living the life you want in the future. You are making an investment in the present to generate a great return in the future.
Just keep pushing forward. Eventually, momentum will take over.
Whew, looks like I JUST made the post right before 12:00 AM ;) By the way, I'm changing my blog update days to every Sunday and Wednesday. The next blog post will be on Sunday, May 24th.
From what I've garnered from personal experience and the experience of others, most people become intimidated by the often daunting task of starting a new business. As you may have read in my previous posts, it takes iron determination, a good deal of homework and a passion for what you do. If you were to survey salesmen or entrepreneurs, most of them fail/drop-out in the beginning stages (1st year usually) of their endeavors. Out of those who make it past the initial stages (after 1-2 years or so), very few end up dropping out in the mid to late term. That is why entrepreneurs are a minority. If it was easy, then everyone would be doing it, right? However, that is why the rewards are so great.
Newton's Law of Inertia applies to people too. Objects that are stationary remain stationary, and objects in motion stay in motion unless an external force interferes. When you first start a business, you're going from a stationary state to a state of motion. However, the greatest amount of force exerted is in the initial acceleration phase. As the factoid above mentions, a plane/shuttle burns the most fuel on take-off in order to overcome friction and gravity. If you're in a state of motion, momentum will keep you going. In fact, with momentum, things get a lot easier.
As a future or a current entrepreneur, don't let the daunting tasks in the beginning deter you. Yes, you will have to work hard. Yes, you will have to make sacrifices. Most importantly, you will have to venture into the unknown. However, keep in mind that for every day you work hard now, that is one more day you have earned for yourself in living the life you want in the future. You are making an investment in the present to generate a great return in the future.
Just keep pushing forward. Eventually, momentum will take over.
Whew, looks like I JUST made the post right before 12:00 AM ;) By the way, I'm changing my blog update days to every Sunday and Wednesday. The next blog post will be on Sunday, May 24th.
Tuesday, May 19, 2009
"Out For Lunch - Be Back Thursday"
Hey everyone,
I know today's update day, but I have a mountain of work to take care of...so stay tuned for a new blog post on Thursday!
-Floid
I know today's update day, but I have a mountain of work to take care of...so stay tuned for a new blog post on Thursday!
-Floid
Saturday, May 16, 2009
Be different, but be useful
“Insanity: doing the same thing over and over again and expecting different results.” -Albert Einstein
Word...
Word...By Einstein's definition, most people are insane. But then again, society teaches us that if enough people believe or do the same thing, it is "normal" That sounds pretty insane to me. I've always believed that the true measure of one's intellgience and character is being able to understand and rise above our basic instincts and "machine-like" responses.
It's one thing to be different just for difference's sake, it's quite another to be different to get what you want. Being different just simply to be different means you're still a conformist. You just simply conform to the other side of the fence in society.
Lets take music for an example. Death Metal is VERY different than anything else...yet it's probably one of the most unpopular forms of music...mostly because it's just a lot of throat growling, very angry and unintelligible lyrics. It's one thing if you truly like the music, it's quite another when you listen to it...just simply so you can be "badass" or to fit in with a crowd.
And that brings us to entrepreneurs...I've seen some aspiring entreprenerus come up with some seriously wacky business ideas and totally "avant-garde" marketing ideas. Then when you ask them, "So uhh...why are you doing this?" Not a single answer that comes out of them is even remotely based on fact.
In their machinations, they were conditioned to believe that being different automatically equals being successful or useful. They were doing what they were doing, just for the sake of being different and "cool" when fundamentally, they were "useless." It's like a bent fork...sure it's different, but you'd sooner throw it in a trash can, or show a silly picture of it to your friends before actually using it.
It is very important to ask yourself a key question before you start a "different" or "unique" business or a project:
"Why hasn't anyone, or very few people, done this before?"
Again, just like a bent fork, it could simply be that that the idea may actually be of very little use or value to people. However, if the facts support the potential usefulness of your product/service, and you're simply a first/early mover...then go for it.
As an entrepreneur, you can't be different JUST for the sake of being different...because you only end up being the same as everyone else. As I've stated time and time again in this blog, you need to provide value to people.
The moral of this story? Be different, but be useful.
I shall leave you with a HILARIOUS clip to drive the point home ;)
It's one thing to be different just for difference's sake, it's quite another to be different to get what you want. Being different just simply to be different means you're still a conformist. You just simply conform to the other side of the fence in society.
Lets take music for an example. Death Metal is VERY different than anything else...yet it's probably one of the most unpopular forms of music...mostly because it's just a lot of throat growling, very angry and unintelligible lyrics. It's one thing if you truly like the music, it's quite another when you listen to it...just simply so you can be "badass" or to fit in with a crowd.
And that brings us to entrepreneurs...I've seen some aspiring entreprenerus come up with some seriously wacky business ideas and totally "avant-garde" marketing ideas. Then when you ask them, "So uhh...why are you doing this?" Not a single answer that comes out of them is even remotely based on fact.
In their machinations, they were conditioned to believe that being different automatically equals being successful or useful. They were doing what they were doing, just for the sake of being different and "cool" when fundamentally, they were "useless." It's like a bent fork...sure it's different, but you'd sooner throw it in a trash can, or show a silly picture of it to your friends before actually using it.
It is very important to ask yourself a key question before you start a "different" or "unique" business or a project:
"Why hasn't anyone, or very few people, done this before?"
Again, just like a bent fork, it could simply be that that the idea may actually be of very little use or value to people. However, if the facts support the potential usefulness of your product/service, and you're simply a first/early mover...then go for it.
As an entrepreneur, you can't be different JUST for the sake of being different...because you only end up being the same as everyone else. As I've stated time and time again in this blog, you need to provide value to people.
The moral of this story? Be different, but be useful.
I shall leave you with a HILARIOUS clip to drive the point home ;)
Tuesday, May 12, 2009
Business is nothing personal...
"Fear leads to anger. Anger leads to hate. Hate...leads to suffering!" -Yoda (no...not KERMIT!)
Emotions...most illogical...
Emotions...most illogical...
Ok, nerd hour has officially ended. By the way, Star Trek was an awesome movie.
Emotion is a double edged sword. Emotions can be a great source of strength when they are used positively. Note that I didn't say "positive" emotions...because whether an emotion is positive or negative depends on the context of the situation. For example, a "negative" emotion like Anger can actually be very helpful in certain situations, especially when that energy is channeled into a positive thing. On the other hand, emotions can be a fatal weakness as well.
In business, the only room for emotion is when it is used in positive ways. Unfortunately, they are often used in negative ways. A great example is with some of my friends who are small business owners. EVERY business will always have a few clients that are complete divas. Even when there is no problem with your operation, they will find something to complain about.
There is a great quote to remember: "Never argue with an idiot. They will drag you down to their level, and then beat you with experience."
In business, there's a concept called "Cost of retaining a customer." There have been many debates on whether or not you should keep a difficult customer. The answer is No. The reason being is that your time and energy can be used to get new, better customers or strengthen the relationship with your good & loyal customers. However, if it comes down to showing the customer the door, do it professionally, and don't get emotional. Remember, business is nothing personal.
A great entrepreneur once told me, "Listen, business is a mix of sport and war. You'll fight many battles, but ultimately, it's just a competition." I advise you to take this to heart. No one is out to destroy you or kill you. People who are serious in business want to cross the finish line. Some play dirty, but those people usually don't last long. When you start taking business personally, you only cripple yourself.
Oh, and an update on that story with the senior staff jumping ship from that company I spoke about in "No One Can Provide For You Except Yourself" (April). Unfortunately, their office is now closing down. However, as a testament to their strength, they aren't taking it personally. In fact, they're having a yard sale next week, which should be pretty fun ;) They'll get far because they know how to channel their energy in positive ways. We can all learn from their admirable example.
Live long and prosper! Till Saturday!
Emotion is a double edged sword. Emotions can be a great source of strength when they are used positively. Note that I didn't say "positive" emotions...because whether an emotion is positive or negative depends on the context of the situation. For example, a "negative" emotion like Anger can actually be very helpful in certain situations, especially when that energy is channeled into a positive thing. On the other hand, emotions can be a fatal weakness as well.
In business, the only room for emotion is when it is used in positive ways. Unfortunately, they are often used in negative ways. A great example is with some of my friends who are small business owners. EVERY business will always have a few clients that are complete divas. Even when there is no problem with your operation, they will find something to complain about.
There is a great quote to remember: "Never argue with an idiot. They will drag you down to their level, and then beat you with experience."
In business, there's a concept called "Cost of retaining a customer." There have been many debates on whether or not you should keep a difficult customer. The answer is No. The reason being is that your time and energy can be used to get new, better customers or strengthen the relationship with your good & loyal customers. However, if it comes down to showing the customer the door, do it professionally, and don't get emotional. Remember, business is nothing personal.
A great entrepreneur once told me, "Listen, business is a mix of sport and war. You'll fight many battles, but ultimately, it's just a competition." I advise you to take this to heart. No one is out to destroy you or kill you. People who are serious in business want to cross the finish line. Some play dirty, but those people usually don't last long. When you start taking business personally, you only cripple yourself.
Oh, and an update on that story with the senior staff jumping ship from that company I spoke about in "No One Can Provide For You Except Yourself" (April). Unfortunately, their office is now closing down. However, as a testament to their strength, they aren't taking it personally. In fact, they're having a yard sale next week, which should be pretty fun ;) They'll get far because they know how to channel their energy in positive ways. We can all learn from their admirable example.
Live long and prosper! Till Saturday!
Saturday, May 9, 2009
You're more than a Working Class Hero
"It isn't the mountains ahead to climb that wear you out; it's the pebble in your shoe." - Muhammad Ali
Being part of a society is an important thing. It provides the needed cooperation and order to ensure the progress and advancement of a people. However, for something to be orderly, it must be predictable. As such, society has measures, both consciously and unconsciously, to ensure this. It's known by many names..."The System" "The Man" "The Establishment" whatever suits your fancy.
The greatest flaw of "The System" is that you are never taught how to provide for yourself. Every single one of us have had a teacher or a few say "Well, when you get a job..." or something to that extent. I want to be clear, there is nothing wrong with working at a job, as long as you learn everything you can to provide for yourself and then move on.
Don't let "The System" sell you "the ladder". The tool shed is right over there, build one yourself and go as high as you want. Don't let the pebble in your shoe (your doubts) stop you from conquering the mountains.
I want to leave you with a song from the late, great John Lennon titled "Working Class Hero" It is definitely one of his darker works, but it is very true.
As soon as you're born they make you feel small
By giving you no time instead of it all
Till the pain is so big you feel nothing at all
A working class hero is something to be
A working class hero is something to be
They hurt you at home and they hit you at school
They hate you if you're clever and they despise a fool
Till you're so f'ing crazy you can't follow their rules
A working class hero is something to be
A working class hero is something to be
When they've tortured and scared you for twenty odd years
Then they expect you to pick a career
When you can't really function you're so full of fear
A working class hero is something to be
A working class hero is something to be
Keep you doped with religion and sex and TV
And you think you're so clever and class less and free
But you're still f'ing peasants as far as I can see
A working class hero is something to be
A working class hero is something to be
There's room at the top they are telling you still
But first you must learn how to smile as you kill
If you want to be like the folks on the hill
A working class hero is something to be
A working class hero is something to be
If you want to be a hero well just follow me
If you want to be a hero well just follow me
Being part of a society is an important thing. It provides the needed cooperation and order to ensure the progress and advancement of a people. However, for something to be orderly, it must be predictable. As such, society has measures, both consciously and unconsciously, to ensure this. It's known by many names..."The System" "The Man" "The Establishment" whatever suits your fancy.
The greatest flaw of "The System" is that you are never taught how to provide for yourself. Every single one of us have had a teacher or a few say "Well, when you get a job..." or something to that extent. I want to be clear, there is nothing wrong with working at a job, as long as you learn everything you can to provide for yourself and then move on.
Don't let "The System" sell you "the ladder". The tool shed is right over there, build one yourself and go as high as you want. Don't let the pebble in your shoe (your doubts) stop you from conquering the mountains.
I want to leave you with a song from the late, great John Lennon titled "Working Class Hero" It is definitely one of his darker works, but it is very true.
As soon as you're born they make you feel small
By giving you no time instead of it all
Till the pain is so big you feel nothing at all
A working class hero is something to be
A working class hero is something to be
They hurt you at home and they hit you at school
They hate you if you're clever and they despise a fool
Till you're so f'ing crazy you can't follow their rules
A working class hero is something to be
A working class hero is something to be
When they've tortured and scared you for twenty odd years
Then they expect you to pick a career
When you can't really function you're so full of fear
A working class hero is something to be
A working class hero is something to be
Keep you doped with religion and sex and TV
And you think you're so clever and class less and free
But you're still f'ing peasants as far as I can see
A working class hero is something to be
A working class hero is something to be
There's room at the top they are telling you still
But first you must learn how to smile as you kill
If you want to be like the folks on the hill
A working class hero is something to be
A working class hero is something to be
If you want to be a hero well just follow me
If you want to be a hero well just follow me
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